6 Ways to Enhance Your Digital Magazine Experience
With over 60% of readers choosing to consume their content online, it’s more important than ever to think about how people experience and interact with your digital magazine.
Ask yourself: Is it user-friendly? Is it engaging? Does it leave people eager for more?
Readers don’t just want your print magazine slapped onto a screen. They’re craving an engaging and interactive reading experience that pulls them in. And if they don’t get it, they won’t be hanging around for long…
The good news? Even if your digital magazine is a little lacklustre, there are plenty of ways to transform it into a reader magnet that keeps them coming back for more. Here are our top 6 recommendations to make your digital magazine a standout success.
1. Make your digital magazine accessible anytime, anywhere
Your readers want your magazine at their fingertips, anytime and anywhere. Using technology like Progressive Web Apps allows users to access your magazine as a website or an app so they can enjoy it at home or on-the-go. Convenience is everything, and making your content easy to reach builds loyalty and engagement.
2. Ensure a consistent experience across devices
Don’t you just hate it when content looks completely different on desktop vs mobile? It shouldn’t be such a jarring experience when your readers switch devices. Ensure your magazine appears correctly on PCs, Macs, Androids, and iOS and offers a consistent experience. Readers love reliability, and you’ll gain a reputation for delivery quality – no matter what device they’re using.
3. Add rich multimedia to make your editions pop
Take your digital editions up a notch by adding embedded videos, audio, and even games like puzzles and crosswords. These interactive features transform passive reading into an engaging experience that will keep your readers hooked and coming back for more.
4. Offer personalized, relevant content
Nobody wants to sift through irrelevant content to find what they care about. Adopting technology that enables you to gain data-driven insights about reader behavior and send personalized notifications is a game-changer. Send push notifications to keep readers in the loop with updates they care about, like new issues, or special interest publications.
5. Include advanced reading features
Advanced features like article narration for hands-free listening, multi-language support to connect with diverse audiences, clickable ads for effortless browsing, and bookmarking tools for easy access are worth implementing. These additions elevate the user experience, making your digital magazine more engaging and convenient. Your readers will love the thoughtful extras.
6. Make it easier for readers to share content
People love sharing what they enjoy, so why not make it easy for them? Add some sharing options for social media, email, and text. It’s a win-win – your readers get to spread the word about the editions they adore, and your magazine gets to reach new and diverse audiences with every share.
By embracing even just a few of these enhancements, you’ll notice a real difference in how people interact with your magazine. We’re talking more readers, better engagement, and ultimately, more revenue. Even the smallest of changes can lead to big results.
Taking your Digital Magazine to the Next Level
Our Smart Mags solution has been developed with these needs in mind. Powered by a Progressive Web App, Smart Mags enables you to easily transform your printed content into dynamic, interactive editions. Think push notifications, embedded multimedia, and a seamless user experience – all accessible through a website or app.
US Weekly and Life & Style are just some of the publications using this cutting-edge technology to deliver better reader experiences and boost the success of their digital magazines – and you can too.
Learn more about Smart Mags here or request a demo to see it in action.
