Special Treatment: How a revamped approach led to cost savings

Discover how a major special interest publisher reduced design costs by 80% and breathed new life into their publications.

In a world of aggressive newsstand prices, our client, a top magazine publisher with a wealth of global brands, needed to cut costs without compromising design quality.

The publisher was focused on finding fresh solutions beyond its usual US freelancer network and engaged VMG to reimagine its design strategy.

By dedicating two skilled designers to leverage existing content and breathe new life into old material, VMG helped the publisher slash design expenses by 80%.