Supercharge Your Digital Campaign Production With the Right Outsourcing Partner
In today’s fast-paced world of digital marketing, staying on top of digital campaign production is no easy feat. With countless assets needed for websites, mobile apps, email, and social media, producing all the necessary iterations can quickly become overwhelming – and incredibly time-consuming!
If you’re managing all of this in-house, your team is probably stretched thin and frustrated from handling such mundane work. And even if you’re outsourcing, while it’s taking a tedious task off your in-house team, you may not be getting the quality and support you need, leaving you to question whether you’re truly better off.
But the good news is – with the right partnership, outsourcing your digital campaign production can have a huge number of benefits. It’s exactly the type of work that is so well-suited to the outsourcing model.
The Benefits of Outsourcing Digital Campaign Production
Efficiency at Scale
Save time by letting an outsourced team handle the heavy lifting across all platforms and channels, ensuring fast, premium production for every campaign.
Creating lots of iterations for all your digital channels takes a lot of time and effort. An outsourcing partner who can integrate seamlessly within your tech ecosystem can streamline the production process by quickly adapting your hero creative into many versions. Whether it’s static banners or out-of-home ads, they’ll have it covered – leaving your team with less time spent producing assets and more time to focus on high-impact priorities (and work they actually love!).
Cost Savings with No Compromise on Quality
Get more for your budget without sacrificing quality. If you change your mind on what you need, most will offer unlimited revisions at no extra cost.
Outsourcing your digital campaign production doesn’t just free up time – it saves you money. By using a templated approach, an outsourcing partner can produce high-quality assets at scale, without charging you for rounds of revisions. Plus, they’ll manage the entire process, reducing the need for costly internal resources.
Free Up Your In-House Team
Allow your internal team to focus on creative work that brings them joy and satisfaction, while your outsourced team handles technical production.
There’s not a whole lot of creative satisfaction in generating endless iterations of digital assets. Let your team focus on designing while your outsourcing partner handles the production side of things. From adhering to your brand’s style guides, managing revisions, and routing assets for approval – all within your pre-established workflows – they’ll take care of every detail.
The VMG Difference
While outsourcing digital campaign production offers plenty of benefits, its true value comes from choosing the right partner. At VMG, we provide specialized expertise and a level of support that’s unmatched in the industry. Here’s what sets us apart:
Expert Knowledge of Channels and Formats
You can relax knowing your creative will look consistent across all platforms. We optimize your assets for each channel, making sure they display correctly, greatly reducing the chances of errors and delay.
Not all platforms are created equal. Each channel – whether it’s mobile, web, email, an app or out-of-home – has its own unique specs, restrictions, and best practices. Our team knows the ins and outs of these platforms and is always upskilling to stay on top of the latest updates and standards.
We Learn Your Brand Inside and Out
Our easy onboarding process makes future projects faster and easier, with minimal input and oversight needed from your end.
Once we have your style guide, we operate like an extension of your team, ensuring every asset is on-brand and consistent. Our “plug and play” approach means less worry and stress, knowing you can trust us without the need for constant oversight. Having a comprehensive style guide makes the process even smoother, ensuring quicker production and fewer revisions. Here are our tips for building an effective production style guide.
Tech-Agnostic Expertise
No need to change the tools you’re comfortable with – we adapt to your tech and processes effortlessly.
Using specific platforms to manage your digital campaigns? No problem! We can easily integrate with whatever tech you’re using. From ad management and design tools like Figma and Celtra to workflow tools like Asana and Workfront, we’ve worked across the most commonly used platforms in the business. And with our people-first philosophy, we’re committed to following your internal review and revision processes. Our flexibility allows us to adapt effortlessly to your workflow, ensuring operations run smoothly.
Proactive Management, Not Just Production
We handle the details and anticipate challenges, so you don’t have to worry at the 11th hour.
At VMG, we don’t just execute; we like to think ahead to understand the bigger picture of what you need. We understand the constraints and opportunities of each platform, so we’ll ask the right questions to make sure your assets display perfectly from day one. This saves you from last-minute surprises and unnecessary revisions.
Make VMG Your Go-To Partner for Digital Campaign Success
When you work with VMG, you’re not just outsourcing a task – you’re gaining a strategic partner who cares about your brand as much as you do. From efficiency and cost savings to expert knowledge and proactive management, we provide everything you need to make your digital campaigns a success.
Let us handle your digital campaign production while you focus on what you do best. Ready to make the switch? Reach out to us today.
