Digital Swatches: Your Key to Color Consistency
Did you know color inconsistencies are one of the top reasons people return online purchases? In fact, 55% of customers say they won’t buy from a retailer again if colors don’t match their expectations.
Getting color right isn’t just about aesthetics. Color consistency across your product images and videos is key to building trust, keeping returns low, and turning your one-time buyers into loyal customers.
Why Color Consistency is a Big Deal
When customers shop in-store, they see the exact product they’re buying, but online shoppers only have your product images and videos to go by. If they see what looks to be a sky blue shirt in the image, and navy blue in the video, they’re going to be hesitant to buy.
And even worse, if a product shows up in a color they didn’t expect, it could make them question your brand altogether.
But when the colors match across all your visuals, customers feel confident they’re getting exactly what they want, making them more likely to buy from you again.
Variations in studio lighting and camera settings can cause colors to appear inconsistent across images and corresponding PDP videos. This is where digital color swatches come into play.
So, What Are Digital Color Swatches?
Think of a digital swatch as a precise recipe, with specific color values (e.g. RGB, HEX etc.) that tell retouchers exactly how a color should appear on screen – without the need for a physical sample of your product.
For instance, if your brand’s signature navy is RGB (0, 38, 73), your retouching team can apply that exact code to your product visuals, making sure every shirt or jacket matches perfectly, regardless of minor capture variations.
The Benefits of Digital Swatches for Retailers
Boosts efficiency and streamlines workflows: Digital swatch libraries allow retouchers to apply color consistently, streamlining the approval process. With a standardized swatch library, everyone’s on the same page, leading to fewer revisions and more accurate colors.
Accessible to everyone, everywhere: They’re the quickest and most efficient way to ensure your retouchers get the color exactly right, no matter where they are. You have complete control over the final look without needing to ship physical samples back and forth. This is especially valuable when working with teams in different locations, which also results in a huge cost savings.
Maintains color consistency: As you launch new product lines, your digital swatch library grows with you, keeping carry-forward and new colors aligned across all your visuals. This way, you can be confident that your colors are always spot-on.
Start Building Your Digital Swatch Library for Color Consistency
Color consistency isn’t just a nice to have – it’s the key to winning customer trust and driving online sales. At VMG, we understand the importance of color accuracy and have been helping our clients achieve perfect color consistency for years.
We can create a custom-built digital swatch library, making it easy to maintain consistent colors across all your images and videos. Using your brand’s existing color codes and pre-approved reference images, we can ensure every product looks cohesive across all your visuals.
Our team of experts are here to help you achieve color consistency. Get in touch to schedule a consultation today.
