Why Color Consistency Between Videos and Images on Your PDP Matters
When shoppers visit your product display pages (PDPs), they’re relying on both photography and videos to decide what to buy. If the colors in your product images don’t match your videos (or worse, with the actual product when it arrives!), it can leave customers feeling a bit unsure about hitting that “Buy Now” button.
In today’s visually driven ecommerce environment, ensuring color consistency across your imagery and videos is not just a nice-to-have; it’s a must. After all, shoppers can’t touch, feel, or try on your products before buying them, so making sure your visuals accurately represent your product is critical for building trust and getting those sales.
3 Reasons to Prioritize Color Matching Across Videos and Images
1. Boost Conversions
When shoppers see consistent visuals—meaning the colors in your videos match your images—they feel more confident about what they’re buying. If your product looks coral in the photos but pink in the video, customers might hesitate to buy because they’re not sure what they’ll actually receive.
2. Reduce Returns
One of the biggest reasons for product returns is color mismatches. For example, a shirt might look light blue in the video but appear as a darker blue in the photo, leading to disappointment when the product doesn’t meet expectations. Accurate visuals help minimize these mismatches, saving you and your customers time, money, and frustration.
3. Build Brand Loyalty
Aligning colors in your videos and images shows you care. When a product arrives looking exactly like it did online, it makes your brand look good. Customers will see you as reliable and know they can trust what they see on your site.
A study on product color in ecom found that 58% of shoppers are unlikely to buy from you again if they experience color inconsistencies. So, getting those colors right is crucial for building trust and keeping those customers coming back for more.
The Growing Role of Video on PDPs
Videos are becoming the centerpiece of PDPs, providing customers with a dynamic and immersive way to experience products. They showcase features, textures, and dimensions that static images can’t capture—but they also introduce more complexity to the production and post-production process.
Video color grading can be harder to execute than image retouching, so many brands don’t prioritize it. This can leave customers wondering, “What do I trust, the photo or the video?” While basic global color adjustments may correct product tones, they can unintentionally shift skin tones or neutral backgrounds, creating a jarring and unprofessional experience.
The solution? Advanced, professional-grade video color grading that ensures everything—from the product to the environment—looks exactly as intended. Consistent color across your images and videos builds customer confidence, elevates your product pages, and sets you apart from competitors still relying on disjointed visuals.
The Power of Video
- Influence on Purchasing Decisions: 82% of consumers say they’re more likely to buy a product or service after watching a brand’s video.
- Conversion Rate Improvement: Adding a video to a landing page can increase conversions by more than 80%.
- Enhanced Customer Understanding: 97% of video marketers say video helped customers understand product or service better.
- Increased Sales: 87% of marketers claim that video has directly increased sales.
The Bottom Line
Color consistency across photos and videos is more than just a quality check—it builds trust and drives sales. Ensuring your product looks the same, whether in a static image or dynamic video, reduces returns, enhances your brand, and ultimately leads to happier, repeat customers.
At VMG, we specialize in creating ecom ready assets that make your product pages shine. Our outsourced color grading services for both images and videos deliver impeccable, consistent results so you can focus on growing your business.
Contact us to see how we can help you elevate your product pages with visuals that your customers will trust and love.
