How Color Consistency in E-Commerce Can Build Trust and Improve Sales
When someone shops from your website, are you confident that the color of your products is consistent across every photo and video on your product pages?
And what about when it actually shows up at their door? Still a match?
Online shoppers don’t get to experience things like they do in a store. So, nailing those visuals, especially color, is key to making them feel confident about buying from you.
If you’re not consistent, you’re missing out. And while this might seem like a no-brainer, surprisingly, few brands are actually doing it right.
In the hyper-competitive world of e-commerce, standing out is crucial. Prioritizing something as seemingly simple as color accuracy signals to customers that you care about quality, which helps build customer confidence and brand loyalty.
And when customers trust you, they’re more likely to buy from you again and again.
3 Reasons to Get Serious About Color Matching
1. More Sales
When customers trust that what they see is what they’ll get, they’re more likely to hit that ‘Checkout’ button. But if a dress looks coral in one pic and pink in the video, they’ll start second-guessing everything.
2. Fewer Returns
Color mismatches are one of the top reasons for product returns. Sure, someone might take a chance on that ‘oatmeal’ sofa, but if it arrives looking beige and clashes with their whole living room, it’s going straight back. And that’s not an easy return!
3. Build Trust
Getting the colors right shows you care. When a product arrives looking exactly as expected, it makes your brand look good. Customers will see you as reliable and know they can trust what they see on your site.
Don’t Forget About Video
Color-matching video is definitely trickier and more time-consuming than stills. But don’t let that put you off.
Most brands aren’t prioritizing video color grading right now, so that’s exactly why you should.
The brands that do adjust their video color usually rely on basic global color moves. While that might help with product accuracy, it can also alter skin tones or neutral backgrounds, creating an inconsistent experience that reflects poorly on the brand – the exact opposite of what you want!
Consistent visuals across stills and video will make your brand stand out.
Bottom Line: Consistent colors across all your visuals builds trust, boosts sales and cuts down on returns. Don’t skimp on color matching for anything – photos or videos. It’s an investment in making your customers happy and keeping them coming back for more.
At VMG, we specialize in transforming your image and video files into eComm-ready assets for PDP, ensuring impeccable, consistent, and color-accurate results.
Get in touch to learn how our outsourced image and video color grading services can give you a competitive edge without adding to your workload.
