Major Savings: How a publisher reduced costs while maintaining quality
Learn how a major newspaper publisher reduced costs while maintaining the quality and timeliness of its publications.
To stay competitive in the newspaper publishing industry, the publisher decided to consolidate and outsource several functions to streamline its operations and reduce costs.
Teaming up with VMG, it implemented outsourced solutions in various areas, including ad traffic management, publication layout, classified pagination, edition control, creative services, imaging and quality assurance.
As a result, the publisher achieved a 70% reduction in expenses and significant improvements in creative turnaround times.