Publishing on Apple News: 5 Easy Steps to Get Started
If you’re not publishing on Apple News, you’re missing a major opportunity to connect with new readers, strengthen your brand, and grow your bottom line. With millions of daily users, it puts your content directly in front of an engaged audience.
For publishers, Apple News isn’t just about reach — it’s about revenue. Ads, affiliate links, and subscriber conversions are all built into the platform, making it one of the most powerful ways to monetize content.
In this article, we explore the benefits of Apple News and how you can get started on the platform.
The Benefits of Publishing on Apple News
We’ve seen firsthand how clients have transformed their audience reach, engagement, and revenue by publishing on Apple News. Here’s what you could unlock too:
➔ Reach millions of new readers
Expand your audience beyond your usual channels and reach people you’d never otherwise connect with.
➔ Monetize your content
Apple News offers a wealth of advertising and revenue-sharing opportunities, from direct-sold ads to backfill and pooled options. To help you navigate them all, we’ve created a detailed guide, Ways to Maximize Your Revenue in Apple News.
➜ Drive affiliate revenue
Increase the visibility of your affiliate links to a wider audience.
➔ Gain valuable audience insights
Get detailed analytics on how readers engage with your content.
➔ Grow your subscriber base
Convert new readers into loyal subscribers for your publication or newsletter.
➔ Promote your e-commerce store
Include links or widgets to drive traffic to your online shop.
5 Easy Steps to Get Started on Apple News
1. Create an Apple ID
This is your key to accessing the News Publisher portal.
2. Sign up for News Publisher
Head to the Apple News Feedback page and request an outreach from the publisher development team.
3. Submit your application
Provide information about your publication (content type, audience, etc.).
4. Await approval
Apple will review your application and let you know their decision.
Note: Apple News prioritizes credible, fact-based journalism that aligns with its editorial standards and focus on quality reader experiences. It generally excludes publishers that produce explicit or adult content, hate speech, violent or discriminatory material, misinformation, low-quality or clickbait content, and unlicensed or plagiarized work. Platforms focused primarily on advertising, affiliate marketing, or unmoderated user-generated content are often not allowed. Apple also avoids publications that promote political extremism or conspiracy theories and may exclude highly niche or non-news-related publishers.
5. Prepare your content while you’re waiting
Start thinking about how to make the most of Apple News’ unique features. Remember, most of your readers will be on their phones, so simply uploading PDFs won’t cut it, and you’ll miss out on the real power of Apple News.
Take the time to ensure your digital content matches the quality of your print version. Then, consider incorporating elements like video, audio, social links, and subscription options to create a more engaging and interactive experience for new readers. To help you get started, we’ve put together a guide packed with tips on how to transform your content for Apple News.
The Right Support Can Make all the Difference
Apple News is a powerful tool for publishers ready to expand their reach. With a built-in audience of millions, it’s your chance to connect with new readers, share your stories, and build a loyal following.
That said, getting the most out of Apple News takes more than just publishing your articles. Success comes from optimizing every detail — from formatting and tagging to visual design, discoverability, and monetization strategy.
That’s exactly where VMG comes in. Our Apple News Service manages the end-to-end process, ensuring your content is not only polished and on-brand, but also primed to drive engagement, grow your audience, and maximize revenue opportunities.
With VMG, you get more than a service provider — you get a partner with deep expertise in Apple News who can help you see real results on the platform.
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