Supporting Strategy: How a publisher streamlined its operations

Learn how an enthusiast publisher streamlined its digital production operations.

A recreational enthusiast publisher with twelve titles wanted to streamline its digital production operations and outsource several tasks, such as digital ad operations, social media campaign management, email newsletter production, and affiliate marketing management. 

To achieve this, VMG collaborated with the publisher and developed a strategic implementation plan. VMG then hand-picked a dedicated team of four full-time employees to manage the workload efficiently. 

This strategic partnership not only helped the publisher navigate the challenges of digital production but also led to cost savings while maintaining the quality of its publications.