Flexible Imaging Support for a Weekly Magazine Publisher

For a weekly magazine publisher managing 23 brands, imaging demands could vary considerably, but editorial deadlines remained tight.

With teams working across multiple US time zones, the publisher needed imaging support that could accommodate high volumes and unexpected peaks in demand, deliver images in under an hour and reduce the cost of its existing printer-supplied service.

VMG established a remote team of more than 50 image retouchers, providing coverage from morning through late evening across US time zones. The scalable staffing model gave the publisher the capacity to manage changing workloads while keeping production moving to its weekly deadlines.

With flexible imaging capacity across US time zones, the publisher achieved an average turnaround time of 45 minutes per image while reducing imaging costs by 40%.