Bringing Digital Publishing Operations Together

Managing digital operations across 12 enthusiast titles was becoming increasingly complex for a publisher working across multiple channels.

From digital ad operations and email newsletters to social media campaigns and affiliate marketing, the publisher was managing several different functions and needed a more coordinated, cost-effective way to deliver them without disrupting its publishing schedules.

VMG worked with the publisher to develop a transition plan, bringing these activities together under a dedicated team of four specialists. The team took responsibility for day-to-day digital production, establishing more consistent workflows across the different services.

With its digital operations managed through a single team, the publisher gained a more coordinated approach to production, improved workflow consistency and reduced costs.