Streamlining Newspaper Premedia Production

A national newspaper publisher needed a more efficient way to manage its large-scale premedia operation without compromising production quality or turnaround times.

With more than 50 people working across ad traffic management, publication layout, classifieds, edition control, creative services, imaging and quality assurance, the publisher was managing a complex and costly in-house operation with multiple daily deadlines.

VMG consolidated these functions into a fully managed offshore premedia team, completing the transition within four months. Structured workflows supported the publisher’s demanding production schedules and helped improve creative turnaround times.

The consolidated operation reduced premedia costs by 70% and improved creative turnaround times.