A New Model for Magazine Design

A major magazine publisher producing recurring special interest publications needed to reduce design costs while maintaining the quality of its publications.

With pressure on newsstand pricing, its reliance on US-based freelance designers was becoming increasingly expensive. The publisher needed a more affordable, dependable approach to refreshing existing and archival content for new editions.

VMG assigned two dedicated designers to manage the publisher’s special interest layouts. Working across recurring formats, the team repurposed and refreshed existing content, providing consistent support and predictable turnaround times.

The approach reduced design costs by approximately 80%, giving the publisher a more cost-effective way to produce its special interest publications.